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Issue 123 - January 2012 (2nd Edition) - Page 12

Animal Rescue Site Email Forward

Issue 123 Start Menu

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Outline
Circulating message claims that you can help provide food for abused and neglected animals simply by clicking a button on the Animal Rescue Site.



Brief Analysis
The information in the message is true. When a visitor clicks the purple button on the website, another web page opens that includes advertisements from various corporate sponsors. All fees paid for these advertisements are given to charities that provide food for animals in need.

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Detailed analysis and references below example.





Last updated: 9th January 2012
First published: 31st January 2009
Article written by Brett M. Christensen
About Brett Christensen and Hoax-Slayer


Example:
Subject: FW: help homeless animals for free

PLEASE DO THIS 'FREE' GOOD DEED - Animal Rescue:

Hi, all you animal lovers. This is pretty simple... Please tell ten friends to tell ten today! The Animal Rescue Site is having trouble getting enough people to click on it daily to meet their quota of getting free food donated every day to abused and neglected animals.

It takes less than a minute (How about 20 seconds) to go to their site and click on the purple box that says "Click here to Give - It's Free!" You don't have to fill anything out, and it's just counting clicks.

This doesn't cost you a thing. Their corporate sponsors/advertisers use the number of daily visits to donate food to abandoned/neglected animals in exchange for advertising. Here's the web site! Pass it along to people you know.

http://www.theanimalrescuesite.com/

PLEASE TELL 10 FRIENDS !!!




Detailed Analysis
This message, which circulates via email and social media posts, claims that you can help abused and neglected animals by doing no more than visiting The Animal Rescue Site and clicking a button. According to the message, corporate sponsors donate food to abandoned and neglected animals in exchange for advertising on the website.

©iStockphoto.com/Michael Pettigrew

Animal Rescue Site
The information in the message is true. When a visitor clicks the purple button on the website, another web page opens that includes advertisements from various corporate sponsors. All fees paid for these advertisements are given to charities that provide food for animals in need. Information on the Animal Rescue Site FAQ explains:
In just a few seconds each day, visitors can click on the purple "Click Here to Give - it's FREE" button on the home page and, at no cost to them, help feed and care for rescued animals. Bowls of food are paid for by The Animal Rescue Site's sponsors and distributed by The Fund for Animals, shelters supported by Petfinder Foundation, North Shore Animal League, and other worthy animal charities supported by GreaterGood.org.

100% of sponsor advertising fees goes to our charitable partners.
Further money for food is raised via The Animal Rescue Site store. A portion of revenue generated from every purchase is donated to the site's charitable partners. It should be noted that The Animal Rescue Site is NOT a non-profit organization and does not claim to be one. However, it has helped feed animals in need by raising funds for millions of kilograms of much needed food. During 2011, clicks on The Animal Rescue Site funded the value of 68,055,298 bowls of food for animals. Many additional bowls of food were funded via the site store.

The Animal Rescue Site


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References
The Animal Rescue Site
What is The Animal Rescue Site?
The Animal Rescue Site Store


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Issue 123 Start Menu

Pages in this month's issue:
  1. A Special Appeal to Facebook Users - Unauthorised Use of Baby Zoe Chambers Photograph
  2. TalkTalk Service Cancellation Phishing Scam
  3. Facebook Protest Message Against Casey Anthony Book Deal
  4. Gang Initiation Warning Hoax - Infant Car Seat Left On Roadside
  5. What is a Facebook Survey Scam? - Survey Scams Explained
  6. Fake LinkedIn Email Leads to Pharmacy Spam Website
  7. Rihanna Is NOT Dead
  8. Animal Mistreatment Protest Message - Firecracker Put In Dog's Mouth
  9. Hoax - Facebook Will Pay Three Cents Per Share to Help Baby With Facial Cancer
  10. Social Media Driven Hope Barbie Campaign
  11. Unfounded Facebook Rumour - Thierry Mairot Wants to Talk to Children About Sex
  12. Animal Rescue Site Email Forward
  13. Eden Project Recall Of Bracelets Made From Jequirity Bean
  14. Hoax Warning: Lost Child Lure - 'New Way for Gang Members to Rape Women'
  15. 'Switch to Pink Facebook' Survey Scam
  16. Tanner Dwyer Friend Request Hacker Hoax
  17. "Went To The Party" Anti Drink-Driving Message
  18. Bogus Warning Claims KiK Messenger is a Hacking Scheme
  19. Bogus Amazon Shipping Confirmation Emails Point To Malware
  20. Stolen Tibetan Spaniels Alert
  21. Video Of Hero Dog Pulling Another Dog From A Busy Highway
  22. Facebook Message - RIP for Family Slain by Man Dressed as Santa
  23. False Warning - Do Not Add 'Jason Lee' Because Its a Virus