Facebook Survey Scam - Free £100 ASDA Voucher

Outline
Message appearing on Facebook claims that UK supermarket chain ASDA is giving away £100 gift vouchers to users who click a link in the post.



Analysis
The message is not an official ASDA promotion. The message is a typical survey scam. Users who fall for the ruse and follow the link will first be tricked into spamming the same fake promotion to their friends by "liking" or "sharing" the bogus ASDA promotions page. Next, they will be told they must complete a survey or offer before receiving their free voucher. Some of the "survey" pages ask users to provide personal information including name, address and contact details, ostensibly to allow them to go in the draw for a prize. Others invite them to download dubious toolbars, games or software. Still others will claim that users must provide their mobile phone number - thereby subscribing to absurdly expensive text messaging services - in order to get the results of a survey or go in the running for a prize.

No matter how many offers or surveys they complete, or what services they subscribe to, victims will never receive their promised ASDA vouchers. Some versions of the scam messages promise vouchers worth £50 rather than £100.

The scammers who create these bogus promotions will earn commissions via suspect affiliate marketing schemes each and every time a victim completes an offer or participates in a survey. Victims may also be faced with large phone bills for unwanted mobile phone services and, because they have provided name and contact details, they may be inundated with unwanted promotional emails, phone calls and junk mail.




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Last updated: September 25, 2012
First published: September 25, 2012
Article written by Brett M. Christensen
About Brett Christensen and Hoax-Slayer

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