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Issue 141 - October 2012 (2nd Edition) - Page 11

Facebook's Promoted Posts Program for Users Causing Confusion

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Outline
An extension of the Promoted Posts feature on Facebook means that ordinary users can or soon will be able to pay to promote their posts to a wider audience in the same way that businesses and Page owners can already do. However, this payment is entirely optional. The change does not mean that Facebook users will be required to pay to use the service. Facebook remains free. People can continue to use Facebook as per usual, but can choose to pay to promote certain posts if they wish to do so.




Analysis
A new Facebook "feature" that allows users to pay to promote their posts is giving unwarranted new life to several old hoaxes that have falsely claimed that Facebook is about to start charging users for access. Variations of these Facebook charging rumours have circulated for years, often causing great angst within the Facebook community, with many vowing to leave and never return if the company attempted to levee fees on its users.

Thus, it is not surprising that Facebook's decision to roll out its promoted posts feature to ordinary users has reawakened these old hoaxes. The Promoted Posts program, which allows businesses and Facebook Page owners to pay to get their messages seen by more users, has already been available for some time.

And, now, this program has been extended to personal users as well. Which means that, if you are willing to part with a few dollars, you can ensure that your post gets seen by a lot more people. Its a little hard to envisage exactly why users would want to promote their personal posts in such a way, but I guess if you have a particular axe to grind or want to create a buzz about an upcoming event, it might be a worthwhile option.

Facebook has been widely criticized for its decision by industry experts, with Matt Silverman of Masahable called the announcement "a new low in the network’s accelerating user experience implosion". Silverman discusses the possible ramifications of the new "feature" in a Masahable article here.

But, the bottom line is that you do not need to pay for posts unless you want to. The promoted posts program is completely optional and in reality, will probably never be used by the vast majority of Facebook users. And those multitudes who choose not to pay to promote posts will be able to continue using Facebook for free just as they always have.

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Last updated: October 6, 2012
First published: October 6, 2012
Article written by Brett M. Christensen
About Brett Christensen and Hoax-Slayer


Example
I won't be paying for fb, when they start charging, i'm outta here!

Promoted Posts Facebook Message


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References

Hoax: Facebook to Start Charging This Summer - Facebook Icon Will Turn Blue ( Or Gold)
Facebook Is Rigged: Why Personal Promoted Posts Are Bad for Users


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Issue 141 Start Menu

Pages in this issue:
  1. ADP 'Transaction Reports' Malware Email
  2. Facebook 'Virus' Warning Message - Album 92
  3. Dubious Facebook 'Security Alert' - Obama Nation Hackers
  4. Johnny Depp is NOT Dead
  5. Social Media Rumours Falsely Claim Fidel Castro is Dead
  6. Justin Bieber Stolen Laptop and Camera - Sex Tape Rumours
  7. 'Interested in Using Your Photo for Pepsi Ad' - Money Laundering Scam
  8. Hoax - Obama's Cook County Correctional Center
  9. NatWest 'Customer Satisfaction Survey' Phishing Scam
  10. Facebook Survey Scam - 'Drunk 17 Year Old Caught on Tape'
  11. Facebook's Promoted Posts Program for Users Causing Confusion
  12. 'Little Dead Girl Clarissa' Warning - Nasty and Violent Internet Chain Letter
  13. Hoax Warning Message - 'National Kill A Pit Bull Day'
  14. Yorkshire Building Society - Egg Account Transfer Phishing Scam
  15. Skype 'Password Successfully Changed' Scam Email
  16. Michael Vick Did NOT Break His Legs in a Car Accident