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Issue 159 - August, 2013 (1st Edition) - Page 18

Big W Samsung TV Giveaway Like-Farming Scam

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Facebook Page purporting to be that of Australian retail giant Big W claims that users can win a 40 inch Samsung TV just by sharing and liking a promotional image.

Brief Analysis
The Page is not a real Big W page and has no connection to Big W whatsoever. The supposed competition is bogus. There are no prizes and no winners. The fake Page is a like-farming scam designed to amass likes and shares under false pretences. The genuine Big W Facebook Page has published a warning about the scam.

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Great News, we're giving away 15 of these stunning Samsung 40" Smart TV's!

Want one? Just Share & Like this photo.

Winners will be announced and messaged tomorrow night. Good luck! Some of last week winners we're [name removed] & [name removed].

Big W Like Farming Page

Detailed Analysis

According to a Facebook Page that attempts to pass itself off as a genuine Big W Page, lucky visitors can win one of fifteen 40 inch Samsung Smart TV's just by liking and sharing a promotional image on Facebook. The Page claims that winners will be announced "tomorrow night".

Alas, there are no prizes and no winners. The Page is utterly bogus, and has no connection whatsoever with Big W.  The Page is just one more in a series of almost identical like-farming scams that have hit major Australian retail outlets in recent days.

Big W published the following warning about the scam on July 17, 2013 via its genuine Facebook Page:
HOAX BIG W FACEBOOK ACCOUNT: We have had reports of an account posing as BIG W which is claiming to give away free TVs. This is a scam, so make sure you don't give any of your personal information should they get in touch with you.

Web safety is very important, so make sure you check that an account is authentic by clicking on the account name and checking out their page. The account in question was started two hours ago, which makes it an obvious impostor. Please let us know if you see any pages posing as us. Thanks guys!
The Big W version of the scam comes hot on the heels of two very similar scams that featured fake Harvey Norman and Kmart Australia Facebook Pages. These bogus Pages also promised expensive televisions to people who liked and shared their material.

The scammers are able to create fake Pages by slightly altering the name of their targeted entity. For the Big W page, they have simply put a full stop at the end of the name (BIG W.). Then, the scammers can steal logos and other details from the targeted company's genuine Page and use them to make the bogus Page seem more legitimate.

Like-farmers try to garner as many likes for their bogus pages as possible in the shortest possible time. By tricking people into sharing their material and making comments, the like-farmers are able to promote their scam Page to a wide audience, thereby collecting even more likes. Pages with high like numbers can later be sold on the black market, renamed and re-branded to suit the goals of the buyer, and used to promote the buyer's products or services. They can also be used to launch survey scams, collect personal information from participants, and function as platforms for other types of fraudulent activity. 

Like-farming is now a common occurrence on Facebook. New like-farming Pages offering expensive prizes are popping up on the network every day.

Be wary of any Facebook message that claims that you can win an expensive prize just by liking a Page or sharing a picture. If you come across such a "promotion", do not like, share or comment on its material.

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Last updated: July 18, 2013
First published: July 18, 2013
By Brett M. Christensen
About Hoax-Slayer

Big W - Facebook
Harvey Norman Like Farming Scam
Kmart Australia Giveaway Like-Farming Scam
Facebook Like-Farming Scams
Beware - 'Unsealed' Product Giveaways on Facebook

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Issue 159 Start Menu

Pages in this issue:
  1. Warning - Grapes and Raisins Toxic to Dogs And Cats
  2. Circulating Warning Claims Antiperspirants Cause Breast Cancer
  3. Gareth & Catherine Bull Advance Fee Lottery Scam
  4. Does a Viral Video Really Depict a Snowfall in the Philippines?
  5. Wellness Company Woolies Voucher Hoax
  6. Qantas 'E-Ticket Itinerary Receipt' Malware Email
  7. The Tale of Pastor Jeremiah Steepek and the Homeless Man
  8. American Express 'Online Security Service Notification' Phishing Scam
  9. Dell Computer Giveaway Survey and Like Farming Scam
  10. Tear Drop Monument - Russian Gift to the United States
  11. Bank of America Merchant Statement Malware Email
  12. Disgraceful Hoax - 'All Facebook Companies' Donations to Help 9 Year Old Girl'
  13. 'Disneyland SuMMer Vacation' Free Tickets Like-Farming Scam
  14. MBNA 'Request to Terminate Online Card Services' Phishing Scam
  15. Burned Dog Paws Warning
  16. Tim Tams 'May Contain Traces of Human Flesh' Hoax Image
  17. Spurious Facebook Warning - 'Powerful Computer Viruses Named Trojans'
  18. Big W Samsung TV Giveaway Like-Farming Scam
  19. Siamese Pike Photograph
  20. Circulating Message Warns of Drug Called 'Molly'
  21. 'Confirm Your Apple Account' Phishing Scam
  22. Windows Live - Hotmail Account Closure Phishing Scam
  23. Circulating Internet Message Warns of Rotavirus Outbreak
  24. Facebook 'Graphic App' Privacy Warning Hoax
  25. Harvey Norman Like Farming Scam