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Issue 159 - August, 2013 (1st Edition) - Page 25

Harvey Norman Like Farming Scam

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Facebook Page touting itself as the official Harvey Norman Australia Facebook Page claims that users who share and like a promotional photograph can win a 40 inch Samsung Smart TV.

Brief Analysis
The Page is certainly not the official Harvey Norman Facebook Page and has no connection to Harvey Norman whatsoever. The prizes offered do not exist and there are no winners. The rogue Page is a like-farming scam designed to fraudulently collect likes and shares. The real Harvey Norman Page has warned users about the scam.

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Good news! We're are giving away 15 of these stunning 40" Samsung Smart TV's. 

Want to win one? Just Share & like this photo

Winners will be messaged and announced tomorrow via Facebook. Some of last weeks winners was --------- & --------!

Harvey Norman Like Farming scam

Detailed Analysis

A Facebook Page billing itself as the "official Harvey Norman Australia Facebook page", claims to be offering the chance to win a 40 inch Samsung Smart TV to users willing to like and share the Page's promotional material.  Supposedly, the Page will let winners know via Facebook "tomorrow".

Alas, "tomorrow" will never come and the promised prize doesn't exist. And, the Page is certainly not the "official Harvey Norman Australia Facebook page" as claimed. In fact, the Page is a typical like-farming scam designed to trick Facebook users into liking and sharing its bogus material.

The genuine Harvey Norman Facebook Page has published the following warning about the scam:

Scam Alert! Please be aware there are a number of fake accounts attempting to get your details by liking and sharing. The official Harvey Norman Facebook page has no promotion of this kind running. You should be wary of these unofficial pages. We are working with Facebook to have these pages taken down.
The Harvey Norman version of the scam is very similar to another like-farming page that falsely claims to be the official Kmart Australia Facebook Page.

These like-farmers are intent on amassing as many likes for their bogus pages as possible. And, by getting people to share their material and add comments, they are effectively promoting their scam to a much wider audience, which equates to even more likes. Pages with high like numbers can later be sold on the black market, renamed and re-branded to suit the goals of the buyer, and used to promote the buyer's products or services. They can also be used to launch survey scams, collect personal information from participants, and function as platforms for other types of fraudulent activity. 

Like-farming is now a common occurrence on Facebook. New like-farming Pages offering expensive prizes are popping up on the network every day.

Be wary of any Facebook message that claims that you can win an expensive prize just by liking a Page or sharing a picture. If you come across such a "promotion", do not like, share or comment on its material.

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Last updated: July 16, 2013
First published: July 16, 2013
By Brett M. Christensen
About Hoax-Slayer

Kmart Australia Giveaway Like-Farming Scam
Facebook Like-Farming Scams
Beware - 'Unsealed' Product Giveaways on Facebook

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Issue 159 Start Menu

Pages in this issue:
  1. Warning - Grapes and Raisins Toxic to Dogs And Cats
  2. Circulating Warning Claims Antiperspirants Cause Breast Cancer
  3. Gareth & Catherine Bull Advance Fee Lottery Scam
  4. Does a Viral Video Really Depict a Snowfall in the Philippines?
  5. Wellness Company Woolies Voucher Hoax
  6. Qantas 'E-Ticket Itinerary Receipt' Malware Email
  7. The Tale of Pastor Jeremiah Steepek and the Homeless Man
  8. American Express 'Online Security Service Notification' Phishing Scam
  9. Dell Computer Giveaway Survey and Like Farming Scam
  10. Tear Drop Monument - Russian Gift to the United States
  11. Bank of America Merchant Statement Malware Email
  12. Disgraceful Hoax - 'All Facebook Companies' Donations to Help 9 Year Old Girl'
  13. 'Disneyland SuMMer Vacation' Free Tickets Like-Farming Scam
  14. MBNA 'Request to Terminate Online Card Services' Phishing Scam
  15. Burned Dog Paws Warning
  16. Tim Tams 'May Contain Traces of Human Flesh' Hoax Image
  17. Spurious Facebook Warning - 'Powerful Computer Viruses Named Trojans'
  18. Big W Samsung TV Giveaway Like-Farming Scam
  19. Siamese Pike Photograph
  20. Circulating Message Warns of Drug Called 'Molly'
  21. 'Confirm Your Apple Account' Phishing Scam
  22. Windows Live - Hotmail Account Closure Phishing Scam
  23. Circulating Internet Message Warns of Rotavirus Outbreak
  24. Facebook 'Graphic App' Privacy Warning Hoax
  25. Harvey Norman Like Farming Scam