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Issue 166 - November, 2013 (2nd Edition) - Page 39

BMW M5 Giveaway Like-Farming Scam

Issue 166 Start Menu

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Outline
Messages being shared on Facebook claim that "for the 1st time on Facebook", users who like a Facebook Page, share the promotional image and comment with their desired car colour can have a chance to win a BMW M5.

Like Farming


Brief Analysis
The Page is bogus. It is not associated with either Facebook or BMW, and the Page is certainly not giving away a BMW M5 as claimed. The Page is a like-farming scam that attempts to fool users into liking the Page and further promoting it via comments and shares. Pages with a high number of likes can subsequently be used to perpetrate further spam and scam campaigns. They may also be sold via the black market to other scammers.

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Example

BMW Like Farming Scam


Detailed Analysis


Messages being shared on Facebook claim that uses can go in the draw to win a BMW M5 just for liking a Facebook Page, sharing the prize image and adding a comment specifying what colour car they would most desire. Supposedly, the prize is being offered on Facebook for the first time ever.

However, there is no prize and no winners. The Page is a like-farming scam and it has no connection to either BMW or Facebook. This scam Page is just one incarnation in a series of like-farm scams that claim to be giving away expensive cars, including Ford Mustangs and Chevrolet Camaros.

The aim of these fraudulent Pages is to harvest a large number of likes in the shortest possible time. By offering expensive and desirable prizes in exchange for liking and sharing, the scammers are able to trick participants into promoting their fake Pages across the network. Many users will like the Pages and share the bogus messages in the mistaken belief that they actually have a chance of winning. And, those who comment as instructed will further promote the Pages.

These bogus marketing campaigns can work very well for the scammers.  Pages that use the tactic often collect thousands of likes within just a few days of launch.

Pages with high like counts can later be used to perpetrate yet more spam and scam campaigns. Often, subsequent "prize draws" promoted via the bogus pages will involve participants in survey scams designed to trick them into divulging their personal information and subscribing to expensive SMS "services".  In some cases, the scammers may try to extract personal information and money from users by pretending that they have won the promised prize.

Popular Facebook Pages can also be sold on the black market to other unscrupulous marketers and repurposed to further the new owner's specific promotional goals.

Like-Farming Pages like this one are becoming increasingly common. Such Pages are often newly created and have no posts other than the bogus prize messages.

Be wary of any Facebook Page or message that claims that you can receive an expensive prize just by liking, sharing and commenting. Do not further the aims of these scammers by participating in their bogus promotions.

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Last updated: October 30, 2013
First published: October 30, 2013
By Brett M. Christensen
About Hoax-Slayer

References
Facebook Like-Farming Scams
Ford Mustang Giveaway Facebook Like-Farming Scam
Chevrolet Camaro Giveaway Like-Farming Scam
What is a Facebook Survey Scam? - Survey Scams Explained



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Issue 166 Start Menu

Pages in this issue:
  1. Philippines Typhoon Disaster Scams
  2. Wedding Invitation Malware Emails
  3. 'Suspicious Guy Claiming He is You' Spam Emails
  4. Hunting Family Posing With Dead Elephant Picture
  5. 'Missing Persons in Australia' Facebook Like-Farming Scam
  6. Baby Iko Facebook Sick Child Hoax
  7. 'Young Romanian Woman' Car Crash Scam Warning
  8. No, Scientists in Texas are NOT Going to Use Sex Offenders for Medical Research
  9. Facebook Hate Campaign Against Keely Currie
  10. Chinese Teleportation Road Rescue Video
  11. PlayStation 4 Like and Share Giveaway Facebook Scam
  12. Circulating Video of Girl Throwing Puppies Causing Outrage
  13. 'Bizarre Unknown' Fish Caught in Malaysia Not So Mysterious
  14. No, The Bitstrips App is NOT an NSA Trojan
  15. 'Removing An Old Setting' Facebook Notification Message
  16. Did a Man in China Sue His Wife For Being Ugly?
  17. '200 Pieces of iPhone' Facebook Giveaway Scam
  18. Gmail '4 Missed Emails' Pharmacy Spam
  19. 'Freedom Award Lottery Promotion Agency' Facebook Page Scam
  20. Spider in Oreo Cookie Photograph
  21. 'Giant Fukushima Mutant Dog' Picture
  22. Oprah Winfrey is NOT Dead - Links in Message Lead to Rogue App
  23. ANZ Phishing Scam - 'We Detected a Login Attempt With a Valid Password'
  24. 'Microsoft Facebook Yahoo Windows Live Award' Advance Fee Scam
  25. Chemical Burns From Gel In Diaper Warning Message
  26. Charles F. Feeney 'Grant Donation' Advance Fee Scam
  27. False and Damaging Rumour - 'RSPCA Paid to Keep Quiet About Halal Slaughtering'
  28. 'Apple ID Information Updated' Phishing Scam
  29. ASDA Attempted Kidnapping Hoax
  30. Bogus Message Proclaims ' Christmas is banned: IT Offends Muslims'
  31. False Rumour - Patron at Cosmo Romford Finds Dog Microchip Wedged in Tooth
  32. Hoax - Picture of 'World's Largest Tortoise'
  33. Fogg Hill Wolf Kill Warning Poster
  34. NO, Obama is NOT Opening Free Gas Stations in Poor Neighborhoods
  35. Marks & Spencer Poppy Sales Three Percent False Rumour
  36. Westpac 'Login Attempt From Unrecognized Device' Phishing Scam
  37. 'Really Bad Virus' Warning
  38. Facebook Surcharge Hoax - £1 Per Month From January 2015
  39. BMW M5 Giveaway Like-Farming Scam
  40. 'Baby Andrei Needs Help' Facebook Page Donations Scam
  41. Beware of Fake Obamacare Websites
  42. 'Temporarily Blocked From Liking Pages' Facebook Message
  43. 'Pieces of iPad' Giveaway Facebook Scam
  44. Hoax - Hacking Group Anonymous Targeting Facebook Users With Giraffe Profile Pics
  45. Bogus Warning - Canned Fruit From Thailand Contaminated With HIV
  46. Giraffe Profile Picture Virus Hoax