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Ford Mustang Giveaway Facebook Like-Farming Scam

Outline
Facebook Page claims that "for the first time in Facebook history" a 2013 Ford Mustang is being given away to one Facebook user. To enter, users are instructed to like the Page, share a promotional image and comment with their desired car colour.

Scam Alert

© Depositphotos.com/ Karen Roach



Brief Analysis
The Page is fraudulent. It has no connection to either Facebook or Ford, and the claim that a Mustang is being given away is a lie. The Page is a like-farming scam designed to trick users into liking the Page and promoting it further via shares and comments. Pages with high numbers of likes can be sold on the black market and used to launch ongoing spam and scam campaigns.

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Example

For the first time in FaceBook history we are giving away a 2013 Ford Mustang to one lucky winner that we will select on October 21st completely at random.

Would you like to join this amazing giveaway for a chance to own a brand new Mustang ? Simply follow the following steps to enter the competition :

1) Step 1 - Like our Fanpage and stay in touch with updates
2) Step 2 - Share this photo on your timeline
3) Step 3 - Comment below your desired color: black or white

Good Luck everyone and fingers crossed !

Ford Mustang Like Farm


Detailed Analysis


Messages currently circulating on Facebook are promoting a particular Facebook Page, which claims to be giving away a 2013 Ford Mustang to one lucky user. The Page claims that such a prize is being offered for the first time in Facebook history. To enter for a chance to win, users are instructed to like the Page, share a picture promoting the offer, and add a comment specifying what colour car they would like if they win.

However, the Page is a like-farming scam and it is certainly not giving away a Ford Mustang as claimed. The Page has no connection to either Ford or Facebook.

The purpose of the fraudulent Page is to collect a large number of likes in as short a time as possible. By offering such an enticing prize in exchange for liking and sharing, the scammers are able to trick participants into promoting their fake Page far and wide.  Many, many people are likely to like the page and share the bogus message in the forlorn hope of winning the Mustang. And many will comment as instructed, thereby further promoting the Page. Such underhand marketing campaigns can be very effective and Pages that use the technique can amass thousands of likes within days of being launched.

Pages with high like counts can later be used to perpetrate yet more spam and scam campaigns. Often, subsequent "prize draws" promoted via the bogus pages will involve participants in survey scams designed to trick them into divulging their personal information and subscribing to expensive SMS "services".  In some cases, the scammers may try to extract personal information and money from users by pretending that they have won the promised prize.

Popular Facebook Pages can also be sold on the black market to other unscrupulous marketers and repurposed to further the new owner's specific promotional goals. 

Like-Farming Pages like this one are becoming increasingly common. Such Pages are often newly created and have no posts other than the bogus prize messages. 

Be wary of any Facebook Page or message that claims that you can receive an expensive prize just by liking, sharing and commenting. Do not further the aims of these scammers by participating in their bogus promotions.

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Last updated: October 18, 2013
First published: October 18, 2013
By Brett M. Christensen
About Hoax-Slayer

References
What is a Facebook Survey Scam? - Survey Scams Explained
Facebook Like-Farming Scams