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German Truck Art

Email claims that attached images show seven trucks that have been cleverly painted to advertise particular products (Full commentary below).

False - These are digitally altered images, although some designs were later created in real life

Example:(Submitted, July 2008)
Subject: German Truck Pictures

Here are 7 pictures of German semi-trucks whose trailers are decorated to look like the sides are missing. The products they are hauling are painted on the sides and back

. The first one is of a bottle of beer which looks so real, like it's coming out the side of the trailer.

Truck Art 1

........... A canvas tote bag.

Truck Art 2

........... Pepsi cases stacked on the ceiling, and it looks like the bottom of the trailer is empty.

Truck Art 3

...........the windshield facing the back and a driver has been painted in the driver's seat looking over his shoulder to appear like he's driving backwards.

Truck Art 4

........... An aquarium with fish swimming in it.

Truck Art 5

...........a bookshelf with books lined up and a post-it-note with an advertisement, probably for the company that sells the books. (Again, in a foreign language)

Truck Art 6

........... The last one is for Pringles-Hot & Spicy. The "inside" of the trailer appears as though it has been through a fire.

Truck Art 7


According to this email forward, attached photographs show seven German semi-trailers that have been painted on the sides to create visual illusions designed as rolling advertisements. The images are certainly striking. However, they are not photographs of actual painted trucks. Instead, the trailer artwork has been digitally added to photographs of unadorned trucks using image software such as Photoshop. Discerning viewers will quickly realize that identical base photographs of the same truck have been used in more than one of the images.

In fact, the images were entries in the 2005 Rhino Rolling Advertising award in Germany. At the time, interested advertising companies could download the source material from the Rhino website and then submit their entries for voting. The winning entries were published on the Rhino Awards website in October 2005.

Thus, the images in these photographs are digital prototypes that show what the designs might look like when rendered in real life. And, in fact, after the winning entries were chosen, several of the designs were indeed created in real life by adorning the trailers of real trucks. Photographs of several of the real-life versions of the designs can be viewed on the Rhino website. The photographs were apparently taken during an elaborate celebration show that formed part of the 2005 Rhino Award night: References:
2005 Rhino Rolling Advertising Award
Rhino Award - 2005 Winners

Last updated: 25th July 2008
First published: 25th July 2008

Write-up by Brett M. Christensen