Summary: Email claims that US fast-food chain In-N-Out Burgers will offer heavily discounted food on 22nd October 2008 to celebrate its 60th anniversary (Full commentary below).
Example:(Submitted, October 2008)
Subject: Fw: In-N-Out...
In-n-Out's 60th Year Anniversary is Wednesday, October 22nd. All hamburgers will be sold for 25 cents, Cheeseburgers 30 cents, Fries 15 cents, and drinks are 10 cents!!! So mark your calendars!
This email claims that In-N-Out Burgers, a popular chain of fast-food restaurants that operates in the western United States, will be offering heavily discounted food on Wednesday 22nd October 2008 as part of the company's 60th anniversary celebrations. The message, which arrives complete with In-N-Out Burger graphics, claims that burgers will be sold for only 25 cents each and the price of other menu items will also be substantially reduced.
However, the claims in the email are untrue. While it is In-N-Out's 60th Anniversary on the 22nd, it has no plans to offer discounts on the day. The company has published the following statement, dismissing the discount claims:
October 22nd Discounting Rumors
You may be aware of a rumor about our menu prices being lowered for our anniversary on October 22nd. This rumor is untrue. We've always tried to keep our prices as low as possible in order to give our customers the greatest value. One of the ways we accomplish this is by not discounting and our anniversary is no exception. We’re sorry if this rumor has caused any confusion.
Thus, forwarding this spurious message is entirely pointless.
It is not uncommon for companies to be targeted by pranksters falsely promising discounts or giveaways. Earlier in 2008, fake $5 off Target coupons were hitting in-boxes in the US. In 2007, a widely circulated email hoax claimed that UK retailer, Marks & Spencer was offering £100 and £500 vouchers to those who sent the message to a specified number of people. And another long running hoax promises $50 Applebee's gift certificates for recipients who forward on the message.