Messages currently appearing on Facebook are promoting a Facebook Page that bills itself as the "official Kmart Australia Facebook page". Visitors to the Page are told that they can enter to win expensive prizes such as LED TV's and iPads just by "liking" the Page and sharing images of the supposed prizes.
However, the Page is NOT the official Kmart Australia Facebook Page as claimed. In fact, it has no affiliation or connection with Kmart whatsoever. Kmart has warned users about the bogus Page via its genuine Facebook Page, noting:
Thanks to our fans for letting us know of another page acting as Kmart Australia. This page is currently offering a competition to win a TV and is not affiliated with Kmart Australia. Please be aware that this is a scam and we have contacted Facebook to have the page removed.
The fake Page is designed to trick users into liking and sharing its material. There are no prizes and no winners. The supposed prizes are just the bait used to trick people into liking and sharing. The scammers responsible for the fake page have stolen and misused the Kmart name and logo in a lame attempt to make their claims seem more legitimate.
The scammers, known as like-farmers, are intent on amassing as many likes for their bogus pages as possible. And, by getting people to share their material and add comments, they are effectively promoting their scam to a much wider audience, which equates to even more likes.
Last updated: July 10, 2013