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Kroger 'Free Gift Card' Survey Scam

Outline
Message being distributed across Facebook claims that users can receive a free gift from American retailer Kroger just by sharing a message and visiting a third party website to claim their prize.

Fake sign

© Depositphotos.com/ Arcady



Brief Analysis
The message is a survey scam. The promotion has no connection to Kroger and no gift cards are being given away. The goals of the scam are to trick users into participating in bogus online surveys.

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Example

Kroger Survey Scam Facebook


Detailed Analysis


A message currently being distributed across Facebook claims that users can get a free $250 gift card from US retailer Kroger just by clicking a link.

However, the supposed promotion has no connection to Kroger and gift cards are not being given away as claimed. The message is a typical Facebook survey scam.

Those who do click the link are taken to a page that asks them to share the promotional message on their Facebook wall and add a comment expressing their thanks to Kroger for the opportunity.

After adding their comment, users will be redirected to another website, ostensibly to allow them to claim their gift voucher. However, a popup on the page will inform them that they must participate in one or more surveys before they can claim their gift card.

Some of the "survey" pages ask users to provide personal information including name, address and contact details, ostensibly to allow them to go in the draw for a prize. Others will claim that users must provide their mobile phone number - thereby subscribing to absurdly expensive text messaging services - in order to get the results of a survey or go in the running for a prize.

In reality, users will never receive the promised gift card, no matter how many surveys they participate in.

The scammers who create these bogus promotions will earn commissions via suspect affiliate marketing schemes each and every time a victim completes an offer or participates in a survey. Victims may also be faced with large phone bills for unwanted mobile phone services and, because they have provided name and contact details, they may be inundated with unwanted promotional emails, phone calls and junk mail.

Kroger is aware of the scam attempt and has stated via its Facebook page that it is not affiliated with the promotion or website in any way.

If this fake promotion comes your way, do not click any links that it contains. And let your friends know that the promotion is a scam.

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Last updated: December 23, 2013
First published: December 23, 2013
By Brett M. Christensen
About Hoax-Slayer

References
Facebook Survey Scams
What is a Facebook Survey Scam? - Survey Scams Explained
Koger Facebook




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