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Breast Cancer Donations from M&M's

Summary:
Email claims that a portion of the profit from special bags of M&M's will be donated to breast cancer research (Full commentary below.)



Status:
True, but but this promotion does not run continually.

Example:(Submitted, December 2004)
New M&M colors

Pass this on to all of your friends. There are many women out there who have breast cancer. Lets do all we can to support this cause.

New Pink &White M&M's The makers of M&M candies has teamed up with the Susan G. Komen Breast Cancer Foundation to raise funds through the sale of their new " pink & white " M&M candies. For each 8-ounce bag of the special candies sold, the makers of M&M (Masterfoods) will donate 50 cents to the foundation. The next time you want a treat, please pick up a bag (now sold in stores nationwide) - you will be donating to a great cause and satisfying your sweet tooth.

Please pass on to all your family and friends. -- Thank you.




Commentary:
The email above may sound like a hoax at first glance. However, the information it contains is basically true, although a few of the details are outdated. During a specified period each year, a percentage of proceeds from specially packaged bags of M&M chocolate have indeed been donated to Susan G. Komen for the Cure.

The fund-raising campaign is set to be repeated in 2007. Information on the Susan G. Komen website notes:
In 2007, Susan G. Komen for the Cure is honored to continue its partnership with Masterfoods USA. From August 15 through October 31, 2007, Masterfoods USA will once again sell specially packaged bags of dark pink and light pink M&M'S Chocolate Candies in grocery and retail outlets throughout the nation. For each bag sold, Masterfoods USA will make a donation to Komen for the Cure, with a guaranteed minimum contribution of $550,000. For more information, visit www.mms.com.

Masterfoods will donate 35 cents for each 14-ounce package sold and 50 cents for each 21.3-ounce package sold. They will also donate 10 percent of special Komen blend purchases made online and up to 10 percent of the retail sales prices of co-branded gift items.

It should be noted that the fund-raising effort described in the message is not continuous. Masterfoods has run the campaign for a specified period during each of the past four years. Check the M&M's or Susan G. Komen websites for current campaign dates.

The email forward promoting this fund-raiser has been circulating continually since the first campaign started in 2003 although for much of that time no such campaign was in operation. Therefore, some of the details in the message, such as the size of the special packets and the amount per packet is now inaccurate.

This campaign is for a very good cause and is well worth supporting. If you forward the email however, please ensure that you inform your recipients that the campaign is not continuous and the specified details may not be current. You should also keep in mind that the promotion is run by MasterFoods USA and therefore may not be available to those living outside the United States.

References:
Susan G. Komen for the Cure
M&MS Brand Chocolate Candies
M&M's Home

Last updated: 29th March 2007
First published: December 2004

Write-up by Brett M.Christensen