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Postcard Campaign for Charlie - Please DO NOT Send Any More Cards

Outline
Widely circulated message ask users to send postcards to a terminally ill child in the UK.



Brief Analysis
The message describes a real case. However, while they are greatly appreciative of the support, Charlie's family has asked that no more cards be sent as the target has now been reached. The postcard campaign began as a small scale activity among Charlie's friends and family, but the message soon reached Facebook and other areas of the Internet and has now gone global. Thus, the family is being inundated with a very large volume of mail as well as many phone calls and this is becoming very disruptive. The family never intended for the campaign to spread so far or so quickly. If you receive this message, please do not pass it on to others. And please let the sender know about the family's wishes.

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Detailed analysis and references below example.

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Last updated: 18th May 2012
First published: 18th May 2012
Article written by Steve Williamson, Brett M. Christensen
Research by Steve Williamson
About Brett Christensen and Hoax-Slayer


Example
Hi everyone :

I was just hoping I could get your help with something. Some friends of a friend have found out that their 4 year old son, Charlie, is suffering from a terminal brain tumour, and has only a few months to live. The family’s top priority is to make Charlie’s last days as memorable as possible. One of the things Charlie absolutely loves is receiving post, and he always rushes out to collect the post each morning. As such, his parents have started a postcard campaign, and are asking as many people as possible to send a postcard to Charlie, with just a simple, cheerful message on it. (Please do not mention his illness or include get well wishes.) If you are able to do this, it would really make a difference for Charlie and would be a great help and support for his parents during this difficult time. Any postcards should be sent to

[Address Removed]

Thank you very much. I’m really hoping this request will mean there are a few more postcards arriving at Charlie’s door x

a friend had this posted on her wall,take a moment and make a little boy smile for just a little while x PLZ REPOST ON YOUR OWN WALLS LETS GET AS MANY POSTCARDS SENT AS POSSIBLE MANY THANKS

Detailed Analysis


This message, which is spreading very rapidly via Facebook and other social media websites as well as email, asks recipients to send postcards in support of four year old Charlie, a terminally ill child in the UK. According to the message, Charlie's family launched the postcard campaign to help make Charlie's remaining time a little more memorable for him because he loves receiving mail. Steve Williamson, Hoax-Slayer's UK based admin, contacted the family and reports that:
Whilst the case of Charlie is true, the family have stated his target has been reached. This started out as a little thing amongst family members and friends for Charlie to collect around 500 cards where he would then use a map and pins to note where he had received them from. Somehow this has now landed on Facebook and has now gone global. It has also reached other areas of the Internet and Zoe has asked that NO MORE CARDS BE SENT. It has got to the stage now where the number of phone calls she is having to take in relation to this are becoming a nuisance and would like this to stop. Given that this story has gone so viral already and a Google search brings up their contact details, Zoe is very close to considering changing the number, which she does not want to do as the costs and implications involved would be potentially detrimental to the family run business.

Charlie is very appreciative of the cards already received but asks that no further cards be sent as he and the family now feel that any further correspondence will take up too much of their remaining time they have with Charlie, where they would rather spend it with him without having to sift through sackfuls of mail. Today alone they received 500 cards.
In view of the family's wishes, please do not repost the message or send any more postcards to Charlie. And please convey this information back to the person who posted you the message.

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Last updated: 18th May 2012
First published: 18th May 2012
Article written by Steve Williamson, Brett M. Christensen
Research by Steve Williamson
About Brett Christensen and Hoax-Slayer