We have been made aware of an e-mail which looks like it originates from Sainsbury's offering customers £60 if they forward an e-mail to ten friends. This e-mail does not originate from Sainsbury's, and we are not running such a promotion. We are currently following this matter up with those responsible for the original e-mails.It is highly unlikely that any legitimate company would base a promotional campaign on the haphazard forwarding of an email message. Many companies give away vouches or products from time to time as part of a marketing strategy. However, such giveaways are strictly controlled and are certainly not contingent upon how many copies of an email are sent. Any email message that claims the recipient can get something free in exchange for forwarding the message is almost certainly a hoax.
We are aware that some people have been affected by unauthorised e-mail and website publishing several discount voucher codes. I would like to explain the background to this situation and why we have taken the decisions that we have.References:
In recent weeks, we have sent individual vouchers through the post to many of our regular customers who are registered with our Nectar loyalty programme. These vouchers offer money off at Sainsbury’s, subject to the individual customer spending a specified amount. The terms and conditions on the reverse of each e-mail state that the voucher cannot be used with any other offer and that it is not transferable.
A number of websites and e-mail "chain letters" then, without our knowledge or consent, published some of the 12 digit codes on these vouchers, despite the fact that they were for the use of named individuals. They also omitted to publish the terms and conditions and in some cases actively encouraged people to contravene the terms and conditions by using more than one voucher. (Read full article)
Last updated: 18th December 2006
First published: October 2005
Write-up by Brett M.Christensen