Summary: Message warns that if someone asks you to smell some cheese it could just be a nasty trick. They may just want to punch you in the nose (Commentary below).
Status: Long-running schoolyard prank.
Example:(Submitted, October 2004)
PASS ON TO ALL - FRIENDS AND PARTICULARLY FEMALES....
The guy who sent this to me, works for a primary school, so take this
I (Joe) know someone who was approached last week in the line for
the tuck shop by some kid asking if he liked cheese. He said yes and
so then the kid says "Smell the cheese" and he puts his right fist on
the palm of his left hand and raises it up. The first kid went to smell
it and the other kid PUNCHED HIM IN THE NOSE!!!
WARNING! If a kid comes up to you and says "smell the cheese" dont
do it! It is not cheese at all it is his fist and he will punch you in the
nose!!!!!!! I was at McDonalds yesterday and a kid came up to me and
asked if I like cheese and I said no because I got this email but if I
didn't I might have gotten PUNCHED IN THE NOSE!!! Then I told every-
one in McDonalds that there's a kid who wants to punch people in the
nose so if someone tells them to smell the cheese don't do it he is the
kid that will punch you with his fist which is not actually a cheese but
Please pass this on...
The style and phrasing of this "warning" message indicates that it may have been intended as a spoof of the wide spread Perfume Email Hoax in which it is claimed that criminals lurking in parking areas are using drugs disguised as perfume to debilitate and rob victims.
Of course, "smell the cheese" is also a prank that has been perpetrated in schoolyards for generations. Many a hapless school kid has been caught out by the "smell the cheese" trick or others of its ilk.