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Big W Samsung TV Giveaway Like-Farming Scam


Facebook Page purporting to be that of Australian retail giant Big W claims that users can win a 40 inch Samsung TV just by sharing and liking a promotional image.

Facebook phising
© yellomello

Brief Analysis

The Page is not a real Big W page and has no connection to Big W whatsoever. The supposed competition is bogus. There are no prizes and no winners. The fake Page is a like-farming scam designed to amass likes and shares under false pretences. The genuine Big W Facebook Page has published a warning about the scam.


Great News, we're giving away 15 of these stunning Samsung 40" Smart TV's!

Want one? Just Share & Like this photo.

Winners will be announced and messaged tomorrow night. Good luck! Some of last week winners we're [name removed] & [name removed].

Big W Like Farming Page

Detailed Analysis

According to a Facebook Page that attempts to pass itself off as a genuine Big W Page, lucky visitors can win one of fifteen 40 inch Samsung Smart TV's just by liking and sharing a promotional image on Facebook. The Page claims that winners will be announced "tomorrow night".

Alas, there are no prizes and no winners. The Page is utterly bogus, and has no connection whatsoever with Big W.  The Page is just one more in a series of almost identical like-farming scams that have hit major Australian retail outlets in recent days.

Big W published the following warning about the scam on July 17, 2013 via its genuine Facebook Page:
HOAX BIG W FACEBOOK ACCOUNT: We have had reports of an account posing as BIG W which is claiming to give away free TVs. This is a scam, so make sure you don't give any of your personal information should they get in touch with you.

Web safety is very important, so make sure you check that an account is authentic by clicking on the account name and checking out their page. The account in question was started two hours ago, which makes it an obvious impostor. Please let us know if you see any pages posing as us. Thanks guys!
The Big W version of the scam comes hot on the heels of two very similar scams that featured fake Harvey Norman and Kmart Australia Facebook Pages. These bogus Pages also promised expensive televisions to people who liked and shared their material.

The scammers are able to create fake Pages by slightly altering the name of their targeted entity. For the Big W page, they have simply put a full stop at the end of the name (BIG W.). Then, the scammers can steal logos and other details from the targeted company's genuine Page and use them to make the bogus Page seem more legitimate.

Like-farmers try to garner as many likes for their bogus pages as possible in the shortest possible time. By tricking people into sharing their material and making comments, the like-farmers are able to promote their scam Page to a wide audience, thereby collecting even more likes. Pages with high like numbers can later be sold on the black market, renamed and re-branded to suit the goals of the buyer, and used to promote the buyer's products or services. They can also be used to launch survey scams, collect personal information from participants, and function as platforms for other types of fraudulent activity. 

Like-farming is now a common occurrence on Facebook. New like-farming Pages offering expensive prizes are popping up on the network every day.

Be wary of any Facebook message that claims that you can win an expensive prize just by liking a Page or sharing a picture. If you come across such a "promotion", do not like, share or comment on its material.

Last updated: July 18, 2013
First published: July 18, 2013
By Brett M. Christensen
About Hoax-Slayer

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