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Breast Cancer Site Email (Not a Hoax)

Email claims that recipients can help to raise money towards free mammograms by visiting the Breast Cancer Site and clicking on a button (Full commentary below.)


Example:(Submitted, October 2004)
Subject: Breast Cancer Site

I know you are busy but....
A Favor to Ask
It only takes a minute....

Please tell ten friends to tell ten today! The Breast Cancer site is having trouble getting enough people to click on it daily to meet their quota of donating at least one free mammogram a day to an underprivileged woman .

It takes less than a minute to go to their site and click on "donating a mammogram" for free (pink window in the middle).

This doesn't cost you a thing.

Their corporate sponsors/advertisers use the number of daily visits to donate mammogram in exchange for advertising.

Here's the web site! Pass it along to people you know.

For several years, a regular visitor to inboxes around the world is an email that asks people to visit The Breast Cancer site and click on a button to help pay for mammograms for underprivileged women. Although the email has some of the characteristics of a hoax, the information it contains is true.

The Breast Cancer Site is real and money paid by site advertisers does indeed go towards providing free mammograms. When a visitor clicks on the "Fund Free Mammograms" button on the site, another page opens that contains banner advertisements from site sponsors. All of the fees paid by these sponsors are used to fund free mammograms.

The Breast Cancer Site is not in itself a non-profit organization. Some of the revenue derived from products sold in The Breast Cancer Site store generates profit for the site. However, 100% of funds generated via clicks on the "Fund Free Mammograms" button and a portion of the purchase price for products sold in the site store are used by the non-profit National Breast Cancer Foundation to provide free mammograms to minority, and low-income women in the United States.

The site Common Questions page notes:
In just a few seconds each day, visitors can click on the pink "Click Here to Give - it's FREE" button on the home page and, at no cost to them, help fund a free mammogram for a woman in need. The mammograms are paid for by The Breast Cancer Site's sponsors and distributed by the National Breast Cancer Foundation.

100% of sponsor advertising fees goes to our charitable partners.

The Breast Cancer Site was founded on October 23, 2000. Since that day, tens of millions of site visitors have given more than 16,000 mammograms to women in need via a simple and free daily click!
One small anomaly in the message should be noted. I have seen no indication that the site is "having trouble getting enough people to click on it daily to meet their quota of donating at least one free mammogram a day". The "Daily Results" page on the site indicates that the site is actually funding a lot more than one mammogram a day, even on slow days.

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National Breast Cancer Foundation
The Breast Cancer Site
The Breast Cancer Site - Common Questions

Last updated: 30th January 2010
First published: October 2004

Write-up by Brett M. Christensen