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Dan Murphy's 30% Off Voucher Hoax


Circulating voucher offers recipients 30% off all products at Australian liquor outlet Dan Murphy's between 25th and 28th November 2010.

Brief Analysis

The voucher is fake and did not originate from Dan Murphy's. The offer is not valid and the voucher cannot be redeemed at Dan Murphy's stores.


Subject: Fw: 30% off voucher at Dan Murphy's

Dan Murphy's

30% off all stock for Family and Friends 25th - 28th November 2010

Fake Dan Murphy's Voucher

Detailed Analysis

A voucher currently circulating via email and online promises the recipient a 30% discount on all stock at Dan Murphy's, an Australian liquor store chain now owned by Woolworths. The voucher comes in the form of an attached .pdf and includes Dan Murphy's logos and seemingly official terms and conditions of use.

However, the voucher is fake and was not issued by Dan Murphy's. The company will not redeem the voucher. Dan Murphy's has published a notice on its website warning customers about the hoax voucher:

To avoid any disappointment, please be aware that a hoax flyer is being circulated that did not originate from Dan Murphy’s or Woolworths Ltd. The offer states that family and friends can receive 30% off all stock between 25-28 November.

It is currently unclear who is responsible for the creation and distribution of the fake voucher.

Voucher hoaxes have targeted many other companies over recent years. Another hoax voucher that is also currently circulating promises recipients free Doritos products. An earlier hoax voucher promised recipients free fuel from Shell, Australia. And another widespread hoax voucher supposedly offered $5 off purchases at Target stores.

Last updated: 19th November 2010
First published: 19th November 2010
Article written by Brett M. Christensen
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