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Harvey Norman Like Farming Scam

Facebook Page touting itself as the official Harvey Norman Australia Facebook Page claims that users who share and like a promotional photograph can win a 40 inch Samsung Smart TV.

Brief Analysis
The Page is certainly not the official Harvey Norman Facebook Page and has no connection to Harvey Norman whatsoever. The prizes offered do not exist and there are no winners. The rogue Page is a like-farming scam designed to fraudulently collect likes and shares. The real Harvey Norman Page has warned users about the scam.

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Good news! We're are giving away 15 of these stunning 40" Samsung Smart TV's. 

Want to win one? Just Share & like this photo

Winners will be messaged and announced tomorrow via Facebook. Some of last weeks winners was --------- & --------!

Harvey Norman Like Farming scam

Detailed Analysis

A Facebook Page billing itself as the "official Harvey Norman Australia Facebook page", claims to be offering the chance to win a 40 inch Samsung Smart TV to users willing to like and share the Page's promotional material.  Supposedly, the Page will let winners know via Facebook "tomorrow".

Alas, "tomorrow" will never come and the promised prize doesn't exist. And, the Page is certainly not the "official Harvey Norman Australia Facebook page" as claimed. In fact, the Page is a typical like-farming scam designed to trick Facebook users into liking and sharing its bogus material.

The genuine Harvey Norman Facebook Page has published the following warning about the scam:

Scam Alert! Please be aware there are a number of fake accounts attempting to get your details by liking and sharing. The official Harvey Norman Facebook page has no promotion of this kind running. You should be wary of these unofficial pages. We are working with Facebook to have these pages taken down.
The Harvey Norman version of the scam is very similar to another like-farming page that falsely claims to be the official Kmart Australia Facebook Page.

These like-farmers are intent on amassing as many likes for their bogus pages as possible. And, by getting people to share their material and add comments, they are effectively promoting their scam to a much wider audience, which equates to even more likes. Pages with high like numbers can later be sold on the black market, renamed and re-branded to suit the goals of the buyer, and used to promote the buyer's products or services. They can also be used to launch survey scams, collect personal information from participants, and function as platforms for other types of fraudulent activity. 

Like-farming is now a common occurrence on Facebook. New like-farming Pages offering expensive prizes are popping up on the network every day.

Be wary of any Facebook message that claims that you can win an expensive prize just by liking a Page or sharing a picture. If you come across such a "promotion", do not like, share or comment on its material.

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Last updated: July 16, 2013
First published: July 16, 2013
By Brett M. Christensen
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