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Don't Smell the Cheese!

Message warns that if someone asks you to smell some cheese it could just be a nasty trick. They may just want to punch you in the nose (Commentary below).

Long-running schoolyard prank.

Example:(Submitted, October 2004)

The guy who sent this to me, works for a primary school, so take this seriously!!!

I (Joe) know someone who was approached last week in the line for the tuck shop by some kid asking if he liked cheese. He said yes and so then the kid says "Smell the cheese" and he puts his right fist on the palm of his left hand and raises it up. The first kid went to smell it and the other kid PUNCHED HIM IN THE NOSE!!!

WARNING! If a kid comes up to you and says "smell the cheese" dont do it! It is not cheese at all it is his fist and he will punch you in the nose!!!!!!! I was at McDonalds yesterday and a kid came up to me and asked if I like cheese and I said no because I got this email but if I didn't I might have gotten PUNCHED IN THE NOSE!!! Then I told every- one in McDonalds that there's a kid who wants to punch people in the nose so if someone tells them to smell the cheese don't do it he is the kid that will punch you with his fist which is not actually a cheese but his [email protected][email protected]!!

Please pass this on...

The style and phrasing of this "warning" message indicates that it may have been intended as a spoof of the wide spread Perfume Email Hoax in which it is claimed that criminals lurking in parking areas are using drugs disguised as perfume to debilitate and rob victims.

Of course, "smell the cheese" is also a prank that has been perpetrated in schoolyards for generations. Many a hapless school kid has been caught out by the "smell the cheese" trick or others of its ilk.

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Perfume Email Hoax

Last updated: 30th January 2010
First published: October 2004

Write-up by Brett M. Christensen